An introduction to the special issue on native and covert advertising formats
Abstract
In recent years, the ubiquity and growth in mobile and online content consumption has fueled the proliferation of digital advertising formats. In attempts to engage consumers, advertisers have...
Paper Details
Title
An introduction to the special issue on native and covert advertising formats
Published Date
Jan 2, 2020
Volume
39
Issue
1
Pages
1 - 3
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History