“It leaves me very skeptical” messaging in marketing prolonged exposure and cognitive processing therapy to veterans with PTSD.

Direct-to-consumer marketing has the potential to increase demand for specific treatments, but little is known about how to best market evidence-based psychotherapies to veterans with posttraumatic stress disorder (PTSD). The objective of this study was to gain an understanding of marketing messages that may impact veteran demand for prolonged exposure (PE) and cognitive processing therapy (CPT).Veterans (n = 31) with full or subthreshold PTSD...