Halting the Momentum? The Effect of Social Buffering on the Craft Focus of Wholesaler Portfolios
Abstract
We identify which specific types of wholesalers were distributing products from an increasingly important niche segment of the beer industry, namely craft beer. As traditional recommendations of the strategy literature disregard lock-ins from previous market ties are present, we introduce the notion of social buffering to indicate the embeddedness of organizations into their history of cumulative relationships. We use longitudinal data on...
Paper Details
Title
Halting the Momentum? The Effect of Social Buffering on the Craft Focus of Wholesaler Portfolios
Published Date
Jan 1, 2019
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