How Trust Pursuing Businesses Play in an Asymmetric Power Network?

This historical, longitudinal, and qualitative study draws upon a contingent view of trust to explain how asymmetric power causes trust structures to move from trust equilibrium to trust disequilibrium and triggers strategic trust-pursuing actions. We conclude that a trustor firm has the dominant and manipulating power in an asymmetric power network to extract maximal value in a systematic way, thereby causing trustee firms to adopt strategic...