Fear and loathing on Facebook? Tracking the rise of populism and platformization in viral political Facebook posts
Abstract
Adopting a longitudinal ‘demand’ perspective to the study of online political campaigning, the present study details developments in supporter engagement on party Facebook Pages during three Swedish elections — 2010, 2014 and 2018. Specifically, the work presented here uncovers the roles of populism and platformization as ways of constructing political messages. Results indicate that over time, viral posts emerge as increasingly crafted based on...
Paper Details
Title
Fear and loathing on Facebook? Tracking the rise of populism and platformization in viral political Facebook posts
Published Date
Jan 27, 2020
Journal
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