When organic products are tasty: Taste inferences from an Organic = Healthy Association
Abstract
Previous research has consistently demonstrated that organic food is typically seen as healthier. The aim of the present study is to investigate how these health inferences influence taste perceptions of organic food. In Study 1, we show that a neutral food product with an organic label is perceived as more healthy than the same product without such a label. This higher level of perceived healthiness is paired with an improved perceived taste....
Paper Details
Title
When organic products are tasty: Taste inferences from an Organic = Healthy Association
Published Date
Jul 1, 2020
Journal
Volume
83
Pages
103896 - 103896
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