Selfie-Viewing and Facial Dissatisfaction among Emerging Adults: A Moderated Mediation Model of Appearance Comparisons and Self-Objectification

With the visual turn in online communication, selfies have become common on social media. Although selfies as a way of self-representation provide people with more chances to express themselves, the adverse effects selfies could bring to users’ body image need to be treated seriously. This study tested whether selfie-viewing behaviour on social media was related to facial dissatisfaction and whether appearance comparisons played a mediating...