Handle with care: Entrepreneurial reputation-borrowing in an emerging economy
Abstract
Owing to the lack of a track record, new ventures, by definition, tend to lack a strong reputation and often resort to reputation borrowing by affiliating with high-reputation actors. We study how entrepreneurial reputation-borrowing works in a context where reputation sources are scarce. We undertook an in-depth field study of a new venture in an emerging economy setting – specifically in Bangalore, India, at a time when a nascent...
Paper Details
Title
Handle with care: Entrepreneurial reputation-borrowing in an emerging economy
Published Date
Jun 1, 2020
Volume
13
Pages
e00156 - e00156
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