An integrated-dynamic mode of entry model: global MNEs entering into emerging markets

Purpose The purpose of this paper is to develop a conceptual model for the mode of entry in a particular case of global MNEs entering into emerging markets. Design/methodology/approach The conceptual model builds on institutional theory and follows an integrated approach of entry mode theories using bargaining theory, the liability of foreignness and local legitimacy. Findings The conceptual model introduces five propositions. Research...