“Wag the Dog” initiatives and the corporate immune system
Abstract
Purpose This paper aims to contribute to the subsidiary initiative literature by studying the interaction between a headquarters and its subsidiary during an initiative process that has the potential to “wag the corporate dog” that is, for the global corporation’s promising subsidiary initiative in a strategically important emerging market to question the corporation’s prevailing schemata. Design/methodology/approach The longitudinal single case...
Paper Details
Title
“Wag the Dog” initiatives and the corporate immune system
Published Date
Dec 2, 2019
Volume
28
Issue
1
Pages
109 - 127
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