Positioning Daerah Tujuan Wisata Berdasarkan pada Kepuasan, Image dan Loyalitas Konsumen (Studi pada Daerah Tujuan Wisata Malang Raya)

This study aims to test the relationship between service quality, satisfaction, image and customer loyalty as the basis of evaluating and identifying niche market that can be used for the positioning strategy development or repositioning of tourism destination. Data were collected from domestic tourists coming from outside of Malang Raya. The tourists were asked using closed and open questions. Also, 232 questionnaires were collected and...