Delineating entrepreneurial orientation efficacy on retailer’s business performance

Volume: 59, Issue: 4, Pages: 858 - 876
Published: Jan 3, 2020
Abstract
Purpose In today’s technology-led volatile business environment all established businesses are trembling and retailing is no exception. Exploration of the entrepreneurial side of retailers will expose the essential attitudes to survive in the new world order. The present study is an endeavor towards this end. Design/methodology/approach In this descriptive research, a pre-tested entrepreneurial orientation questionnaire constructed by De Nobrega...
Paper Details
Title
Delineating entrepreneurial orientation efficacy on retailer’s business performance
Published Date
Jan 3, 2020
Volume
59
Issue
4
Pages
858 - 876
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