Conceptualisation and validation of system use reduction as a self-regulatory IS use behaviour

Focusing on social networking site (SNS) users, this research conceptualizes, theorizes on and tests information systems (IS) use reduction herein defined as users’ attempt to reduce their use of an IS to levels that seem reasonable to them to avoid negative implications. IS use reduction is more realistic for many users than full discontinuance, more prevalent than many other corrective behaviors, and can have many desirable outcomes. Yet,...