Gender identity relevance predicts preferential neural processing of same-gendered faces

The very early perceptional processes that underlie social categorization can be detected with event-related brain potentials (ERPs). Using this methodology, the present work aims to detect differential attentional processing of ingroup and outgroup members based on gender categories. Specifically, three EEG studies tested how factors that enhance social identity relevance, namely gender identification and contextual salience of gender...