Corporate social responsibility leadership for sustainable development: An institutional logics perspective in Brazil

This study investigates what drives the implementation of corporate social responsibility (CSR) practices in Brazil. It combines multiaspects of institutional forces and a multilevel analysis into one study to identify patterns of behaviour and leadership rationale. We use interviews to collect data from 16 top Brazilian corporations with good CSR reputations. Building on the institutional logics perspective, the study differentiates four CSR...