An imposed etic approach with Schwartz polar dimensions to explore cross-cultural use of social network services

Volume: 57, Issue: 8, Pages: 103261 - 103261
Published: Dec 1, 2020
Abstract
Cross-cultural studies in Information Systems (IS) have experienced an overreliance on Hofstede’s theory, which has impeded researchers from exploring alternative theoretical lenses. We examine the moderating effects of Schwartz’s Polar Dimensions on users’ perception of Social Network Service, highlighting cultural issues associated with IS privacy, trust, and social capital. We found that the effect of perceived reputation is more powerful in...
Paper Details
Title
An imposed etic approach with Schwartz polar dimensions to explore cross-cultural use of social network services
Published Date
Dec 1, 2020
Volume
57
Issue
8
Pages
103261 - 103261
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