Asymmetric framing effects and market familiarity: experimental evidence from the real estate market
Abstract
Buying a home may typically be the biggest lifetime purchase of any individual. People looking to purchase a home are bombarded with messages relating to the housing market every day and the framing of these messages has the potential to affect their purchase decisions. To examine these effects, an experiment was carried out with 620 participants who were divided into four groups, each presented with a different message scenario reflecting...
Paper Details
Title
Asymmetric framing effects and market familiarity: experimental evidence from the real estate market
Published Date
Jan 2, 2020
Journal
Volume
37
Issue
1
Pages
85 - 104
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