Organizational Ambidexterity in Tourism Research: A Systematic Review

The ambidexterity concept is largely used in the strategic management field. However, little is known about its use in travel, tourism, hospitality, leisure, and event research. This study offers not only the first comprehensive analysis of the use of this concept but also a rationale for why it should be more widely used in travel, tourism, hospitality, leisure, and event research. The results show that (1) ambidexterity is scarcely used by...