The drama of corporate social responsibility communication
Abstract
Purpose This paper aims to investigate a company’s corporate social responsibility (CSR) communications in a business network with regard to the flow of critical events related to CSR. Design/methodology/approach The paper focuses on the drama that unfolded at a Nordic-based multinational corporation, Stora Enso, after a critical event related to CSR and the specific signs and codes applied by the company to justify its actions. To achieve the...
Paper Details
Title
The drama of corporate social responsibility communication
Published Date
Dec 2, 2019
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