Review paper

Investigating the link between innovation and mainstream adoption: How to identify consumer trends

Volume: 55, Pages: 101915 - 101915
Published: Jul 1, 2020
Abstract
Retailers operate in a very competitive environment and are facing increasing challenges. One such challenge is to anticipate change in their consumers and interpret these into relevant innovative products and service. For retailers, even with a customer centric approach, identifying imminent change in consumer preference and updating and adapting their business models on a continuous basis can create a distinct competitive advantage. Extant...
Paper Details
Title
Investigating the link between innovation and mainstream adoption: How to identify consumer trends
Published Date
Jul 1, 2020
Volume
55
Pages
101915 - 101915
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