Corporate-NGO partnership for environmentally sustainable innovation

This paper studies the initiation of a partnership between a corporation and a nongovernmental organization (NGO) for environmentally sustainable innovation, as well as its development over time. Proceeding from a dynamic capabilities approach, it provides a retrospective, longitudinal examination of a 10-year partnership between KLM Royal Dutch Airlines (KLM) and the World Wildlife Fund for Nature Netherlands (WNF), which promoted a market for...