Persuasion: An Analysis and Common Frame of Reference for IS Research

Pages: 30 - 69
Published: Jan 1, 2020
Abstract
Information systems (IS) researchers persistently examine how information and communications technology (ICT) changes attitudes and behaviors but rarely leverage the persuasion literature when doing so possibly due to this literature’s well-documented complexity. Accordingly, in this study, we help researchers understand and apply persuasion theory in IS research. To do so, we develop a common frame of reference to help IS researchers to...
Paper Details
Title
Persuasion: An Analysis and Common Frame of Reference for IS Research
Published Date
Jan 1, 2020
Pages
30 - 69
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