The price of good welfare: Does informing consumers about what on-package labels mean for animal welfare influence their purchase intentions?

Public concern for farm animal welfare is growing. However, high welfare purchases require consumers to make sense of often confusing labels. This study aims to investigate consumers' preferences for higher welfare products with on-package animal welfare labels and to explore whether providing consumers with detailed information about the welfare conditions behind on-package animal welfare labels could have a positive influence on farm animal...