Consumer intelligence: A tool for marketing?

Issue: 3, Pages: 521 - 538
Published: Jan 1, 2019
Abstract
The relationship between marketing and consumer intelligence is addressed here on a historical-critical level. The development of a virtuous circuit between the two terms characterizes a first phase of the relationship that extends until the end of the last century. With the beginning of the new millennium, the relationship seems to be in crisis. The main evidences of the crisis are described. Therefore some conditions are prefigured aimed at a...
Paper Details
Title
Consumer intelligence: A tool for marketing?
Published Date
Jan 1, 2019
Issue
3
Pages
521 - 538
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