Capsule hotels: Offering Experiential Value or perceived as risky by tourists? An optimum stimulation level model

Capsule hotels are a novel Japanese approach to accommodation that arose in 1979. For most travelers outside Japan, however, the concept of capsule hotels is relatively new. They provide experiential value to the traveler; they also pose some risks. Travelers seeking familiarity view unfamiliar environments as riskier, and perceived risk has a negative influence on consumer behavior. This study aims to establish a behavioral model of capsule...