Audience segmentation as a strategy for enhancing the use of research registries for recruiting patients into clinical trials

Health research registries have great potential to increase awareness of research opportunities among diverse patient populations and reduce disparities in clinical trial accrual. However, little research has focused on patients' intentions to participate in clinical trials once they are enrolled in the registry and their intentions to remain in the registry over time.Patients (N = 312) enrolled in a university-based health research registry...