The citation advantage of promoted articles in a cross‐publisher distribution platform: A 12‐month randomized controlled trial

There is currently a paucity of evidence‐based strategies that have been shown to increase citations of peer‐reviewed articles following their publication. We conducted a 12‐month randomized controlled trial to examine whether the promotion of article links in an online cross‐publisher distribution platform (TrendMD) affects citations. In all, 3,200 articles published in 64 peer‐reviewed journals across eight subject areas were block randomized...