A multi-level contrastive analysis of promotional strategies in specialised discourse
Abstract
As a consequence of globalisation, small to medium-sized companies are increasingly seeking to promote their products further afield than their home markets. This entails cross-linguistic communication needs, and results in the emergence of text types not thus far addressed in the literature. One such case is that of the herbal tea promotional text (HTPT), in which a herbal tea is described and evaluated with persuasive purposes in mind. This...
Paper Details
Title
A multi-level contrastive analysis of promotional strategies in specialised discourse
Published Date
Apr 1, 2020
Volume
58
Pages
43 - 57
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