Nudging Altruism by Color: Blue or Red?

Volume: 10, Pages: 3086
Published: Jan 22, 2020
Abstract
Altruism can be spontaneously aroused by environmental factors. However, the mechanism behind these factors is subject to debate. We carried out a study of laboratory experiment using computer-based Mouselab method to determine the mechanism. We found that different colors altered the altruistic behaviors of people. Specifically, blue enhanced altruism, whereas red discouraged altruism. We used a process-tracing technique to monitor the...
Paper Details
Title
Nudging Altruism by Color: Blue or Red?
Published Date
Jan 22, 2020
Volume
10
Pages
3086
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