Review paper
What we know about anticonsumption: An attempt to nail jelly to the wall
Abstract
Despite burgeoning academic interest in anticonsumption, a lack of definitional clarity and overlapping constructs beleaguer the pertinent literature, preventing research in the field from reaching its full potential. This paper aims to strengthen the foundations for advancing knowledge in this fragmented field by (a) undertaking a thorough systematic review of literature; (b) charting the scope of anticonsumption literature based on network...
Paper Details
Title
What we know about anticonsumption: An attempt to nail jelly to the wall
Published Date
Jan 4, 2020
Journal
Volume
37
Issue
2
Pages
177 - 215
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