Original paper
Business model diversification and firm performance: A demand‐side perspective
Abstract
Research summary This study explores the relationship between business model diversification (BMD) and firm performance from a demand‐side perspective. We focus on the addition of a business model with a high degree of demand complementarity, which we refer to as demand‐related BMD and explain the ways that such an addition can increase firm performance. We further extend theoretical understanding by first providing a comparison of...
Paper Details
Title
Business model diversification and firm performance: A demand‐side perspective
Published Date
Jan 16, 2020
Volume
14
Issue
2
Pages
198 - 223
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Notes
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