PNS295 BEST WORST SCALING: FOR GOOD OR FOR BAD BUT NOT FOR BOTH
Abstract
Best-worst scaling (BWS) has become a popular method to elicit preferences in health. Especially case 2 BWS experiments received much attention. However, BWS is still in its infancy and a number of issues relating to the design and analysis require further exposition. In this study we investigated the impact of including dominant attributes in case 2 BWS on parameter estimation; for example, if case 2 BWS includes a mixture of positive (e.g....
Paper Details
Title
PNS295 BEST WORST SCALING: FOR GOOD OR FOR BAD BUT NOT FOR BOTH
Published Date
Nov 1, 2019
Journal
Volume
22
Pages
S813 - S813
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