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Look for New Opportunities in Existing Technologies

Published on Jan 2, 2020in Research-technology Management1.407
· DOI :10.1080/08956308.2020.1686292
Stefano Magistretti2
Estimated H-index: 2
,
Claudio Dell'Era17
Estimated H-index: 17
,
Roberto Verganti35
Estimated H-index: 35
Abstract
OverviewSeveral approaches to developing new technologies are available to companies, but few studies explore how the development process can reveal hidden opportunities in existing technologies. T...
  • References (41)
  • Citations (1)
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