Imagined audiences, acceptable identity fragments and merging the personal and professional: how academic online identity is expressed through different social media platforms

The rise of social media and its permeation into all aspects of social life has in turn led to its adoption and use by academics in their professional lives. Social media, and social networking sites in particular, require profiles and cultivation of an online identity. An individual may use a range of online platforms, and existing models of online academic identity have only examined a limited number of platforms. This study draws upon...