Nature based solutions and customer retention strategy: Eliciting customer well-being experiences and self-rated mental health

This research attempted to explore the specific role of a hotel’s green physical environment as nature-based solution (NBS) in the customer retention process. Our results showed that the green spaces within a hotel and existing outdoor natural environment as NBS significantly increase guests’ perceptions of well-being and self-rated mental health. In addition, our very significant discovery is that among the examined variables, environmental...