PNS317 FAILURE OR EFFECT: ATTRIBUTE FRAMING IN A DISCRETE CHOICE EXPERIMENT
Abstract
Framing attributes in terms of mortality or survival heavily impacts Discrete Choice Experiment (DCE) outcomes, however very little is known about framing effects of other (less dominant) attributes. This study aimed to test how framing of a treatment effectiveness attribute in a DCE affects respondents’ decision-making behavior and their preferences. Three DCE surveys were randomly distributed among a representative sample of the Swedish...
Paper Details
Title
PNS317 FAILURE OR EFFECT: ATTRIBUTE FRAMING IN A DISCRETE CHOICE EXPERIMENT
Published Date
Nov 1, 2019
Journal
Volume
22
Pages
S817 - S817
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Notes
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