Factors Influencing Consumers’ Decision to Purchase Food in Environmentally Friendly Packaging: What Do We Know and Where Do We Go from Here?

While many food producers invest in adopting sustainable and/or environmentally friendly packaging for regular foods, such as milk or juice, it remains unclear why consumers choose to buy regular food in such packaging, especially when it is more expensive and other alternatives are available. The purpose of this paper is to present a systematic literature review of all studies on the predictors of consumer food purchasing in environmentally...