Frugal innovation in developed markets – Adaption of a criteria-based evaluation model

Volume: 5, Issue: 4, Pages: 251 - 259
Published: Oct 1, 2020
Abstract
This paper establishes a criteria-based evaluation model to better understand frugal innovations and the reasons they are either successful or unsuccessful in developed markets. The three criteria for frugal innovation introduced by Weyrauch (2018) form the basis for the evaluation model. In order to analyze products and services while also including user-related factors, certain dimensions and tools were combined with the criteria set defined...
Paper Details
Title
Frugal innovation in developed markets – Adaption of a criteria-based evaluation model
Published Date
Oct 1, 2020
Volume
5
Issue
4
Pages
251 - 259
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