Learning preferences and brand management in the Thai housing estate industry
Volume: 19, Issue: 1, Pages: 42 - 42
Published: Jan 1, 2020
Abstract
This research scrutinises the linkages between manager learning preferences (LP), brand management (BM), and levels of firm performance (FP) of housing estate firms in Thailand. Mixed methods were applied. The research objectives were to understand the relationship between the independent and dependent variables, and to provide recommendations on how to increase firm performance. The findings suggest that the optimal LP for managers of housing...
Paper Details
Title
Learning preferences and brand management in the Thai housing estate industry
Published Date
Jan 1, 2020
Volume
19
Issue
1
Pages
42 - 42
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