La evolución del discurso de la gestión empresarial a través de la literatura gerencial. Hacia la constitución del sujeto neoliberal

Volume: 38, Issue: 75, Pages: 10
Published: Nov 12, 2019
Abstract
This article intends to reflect on the main traits of the management literature by putting special emphasis on the ability to adapt oneself to the historic changes in the economic system, so that the contemporary subjectivities may fit the needs in this system. To attain this aim, this document explores the storytelling potential in these works regarding the way they provide behavior prescriptions to the readers, and focuses on the moral...
Paper Details
Title
La evolución del discurso de la gestión empresarial a través de la literatura gerencial. Hacia la constitución del sujeto neoliberal
Published Date
Nov 12, 2019
Volume
38
Issue
75
Pages
10
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