An Assessment on the National Hotel Chain Growth Success: The Case of the Rixos Hotel Group

This study examines the growth phenomenon and strategies of Rixos Hotel Group, which is regarded as one of the local hotel groups. The growth forms of international hotel businesses vary from country to country. The hotel businesses need to get to know the working ways of both local partner and national tourism sector with the fact that legal arrangements and socio-cultural characteristics are very important in terms of growth strategies of...