A Luke-Warm Reception: Why Consumers Aren’t Overly Excited by Smart Thermostats.

Technological advances have led to new offerings in home heating systems and to a market that is becoming saturated with variants of “smart” thermostats. But does this seemingly growing market have a growing audience? In this talk I will present quantitative and qualitative data from a large scale survey (N=1007) that investigates the appeal of smart thermostats to prospective consumers. Findings from the survey indicate confusion about what...