Pricing and Product-bundling Strategies for E-commerce Platforms with Competition
Volume: 283, Issue: 3, Pages: 1026 - 1039
Published: Jun 1, 2020
Abstract
We consider pricing and product-bundling strategies for two competing platforms with two groups of agents, customers and sellers (independent content developers). In this paper, two such groups are required to pay the platforms fixed (subscription) fees to gain access; each platform also produces its own integrated content. We investigate the impacts of installed base, mixed bundling, and competition on the platforms’ pricing and...
Paper Details
Title
Pricing and Product-bundling Strategies for E-commerce Platforms with Competition
Published Date
Jun 1, 2020
Volume
283
Issue
3
Pages
1026 - 1039
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