TV in the Streaming Age: Motivations, Behaviors, and Satisfaction of Post-Network Television

Newer video technologies such as smart TVs and web streaming applications have radically altered how audiences consume televised content. Using an online, national survey (N = 790), this study identified five motivational factors for modern television viewing, most notably the need for relaxing entertainment. In addition, patterns of ritualistic and instrumental viewing were identified. Audience activity facilitated by the technological...