The effects of voluntary GDPR adoption and the readability of privacy statements on customers’ information disclosure intention and trust

Purpose The purpose of this paper is to examine the impacts of companies’ voluntary adoption of the General Data Protection Regulation (GDPR) as well as the readability of privacy statements on US customers’ intention to disclose information and their trust in a company. Design/methodology/approach Building on the construal level theory and psychological distance, the authors conduct a 2 × 2 + 2 between-participants experiment with 255...