Headquarters–subsidiary interaction during the introduction of a value product in India
Abstract
In India, it has become imperative for multinational corporations (MNCs) to succeed in the value segment. Based on a longitudinal case study of Volvo Bus and understanding the introduction of a value product as a subsidiary initiative, we take an internal perspective highlighting the interaction between the headquarters and the local subsidiary. We find that recurring resistance of the corporate immune system—as a political intervention or lack...
Paper Details
Title
Headquarters–subsidiary interaction during the introduction of a value product in India
Published Date
Nov 1, 2021
Journal
Volume
20
Issue
5
Pages
1 - 23
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History