Personality Traits, Demographic Factors and Entrepreneurial Intentions: Improved Understanding from a Moderated Mediation Study

Studies with contradictory results have been published on the relationship between personality and entrepreneurial intentions. This paper examines the role of personality traits and demographic factors in the formation of business start-up intention, using a moderated mediation model derived from the theory of planned behaviour. Data were collected from 324 final year MBA students using a structured survey instrument and analysed with single and...