Understanding price incentives to upsize combination meals at large US fast-food restaurants
Abstract
Objective: To understand price incentives to upsize combination meals at fast-food restaurants by comparing the calories (i.e. kilocalories; 1 kcal = 4·184 kJ) per dollar of default combination meals (as advertised on the menu) with a higher-calorie version (created using realistic consumer additions and portion-size changes). Design: Combination meals (lunch/dinner: n 258, breakfast: n 68, children’s: n 34) and their prices were identified from...
Paper Details
Title
Understanding price incentives to upsize combination meals at large US fast-food restaurants
Published Date
Dec 4, 2019
Journal
Volume
23
Issue
2
Pages
348 - 355
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