The logic of innovative value proposition: A schema for characterizing and predicting business model evolution

Volume: 112, Pages: 502 - 520
Published: May 1, 2020
Abstract
Innovations in business models involve a dynamic process that makes business values resilient against market and technology changes. We propose a schema that supports predicting the effect of innovation on business model values. The schema redefines the value proposition logic in business model innovations with five primary variables: business dependence structure, business value dominance, innovation dynamics, innovation domains, and...
Paper Details
Title
The logic of innovative value proposition: A schema for characterizing and predicting business model evolution
Published Date
May 1, 2020
Volume
112
Pages
502 - 520
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