Other
The Intersection of Service and Sales: The Increased Importance of Ambidexterity
Abstract
Blurring roles in the front line are changing how many organizations interact with their customers. Whereas frontline employees were tasked with functional roles of service or selling, an increased competitive environment and growing customer expectations have caused a shift requiring many employees to be effective at both selling and service. The growth of sales/service ambidexterity in both practice and research has prompted more meaningful...
Paper Details
Title
The Intersection of Service and Sales: The Increased Importance of Ambidexterity
Published Date
Dec 5, 2019
Journal
Volume
23
Issue
1
Pages
8 - 12
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History